Get Your Home Sold: Make Sure the Price is Right

Pricing a listing competitively from the beginning is the best way to attract buyers, but sellers can also spark some interest with a strategic price reduction.

If you have had little buyer activity and no offers after 30 days, it may be time to lower the price in order to appeal to active buyers in your area.

  • Don’t wait too long to make an adjustment if it becomes clear that prices in your neighborhood have fallen since your home came on the market. If a competing property is reduced first, your higher price could make your property less attractive to buyers.
  • Keep in mind that the longer a home sits on the market the more likely it is to be perceived as undesirable. Buyers may start to assume there is something wrong even if it was simply overpriced next to the competition.
  • Delaying a price reduction could end up costing you — if your property takes several months longer to sell, you still have to pay the mortgage, property taxes, insurance, maintenance, etc.

Price Cuts Become Par for the Course

60% of sellers said they reduced their asking price at least once and 43% offered incentives such as home warranties or closing costs.  (Source: National Association of REALTORS, 2011 Profile of Home Buyers and Sellers)



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